It won’t be wrong to say that social media has completely changed the manner in which businesses engage with their customers today. When social media first started gaining traction, businesses were not enthusiastic about it.
However, things have changed a lot with the social media explosion and businesses today are embracing social media as an essential part of their overall marketing strategy.
But there are still some skeptical businesses who are not convinced of the various benefits of social media. Here is a small list of benefits of social media for your business.
Find Targeted Audience
There is no better way to find targeted audiences as compared to the targeting based on interests provided by Twitter, Facebook and other such social media sites. For instance, you can target audience based on their interest, their location, age, gender and various other such criteria. This helps you in finding extremely targeted audience at a low cost.
Reduce Your Marketing Costs
Social media presents one of the most cost effective ways to reach your targeted audience at a very low cost. One of the biggest advantages of the social media platforms is that you can reach existing and potential customers without spending any money. After all, you don’t need to pay anything to make a Facebook post, tweet a discount or pin an infographic on Pinterest.
More Organic Traffic
Search engines constantly change their algorithms to provided relevant results to their users. Social media has emerged as a big signal for search engines as people share the content they like and also talk about it in various forums and on social media platforms.
Big search engines such as Google and Bing take into account social media signals in addition to backlinks and other factors to rank web pages.
One of the best ways to become popular among customers and to attract new clients is to take their feedback in to account while designing new products and services. Communication websites such as Twitter provide an excellent platform to receive feedback from customers.
Understand Your Audience
Needless to say, one of the most important factors that affect the success of a business is to understand their audience. Social media makes it extremely easy to accomplish this. For instance, there are many software that can help a business in understanding the language spoken, gender distribution, age distribution as well as likes and dislikes of their customers.
Everything happens on social media in real-time. It means that businesses can take advantage of trends to share relevant content. Social media makes it very easy for businesses to gain attention of the potential customers by sharing some slick and relevant content that has the potential to go viral.
Helps Create Personality
Social media allows businesses to present a human face to their customers. It helps in strengthening customer loyalty and establishing a human touch.
Create Buzz around Launches
There is no better medium to create a buzz around new launches than social media. Big marketing campaigns are usually out of reach for most of the small businesses. However, announcement type websites allow businesses to advertise their products as well as new services to get customers talking about their various offers.
Crowd funding websites such as Kickstarter have allowed a number of new products to come to fruition. Without Kickstarter, most of these products would never have seen the light of the day.
However, social media is used by most of the creators to get the word out on new products. In other words, social media allows businesses to raise funds for new products easily.
Social media campaigns makes it easy for businesses to sell more. One of the ways to generate more sales is to share coupons and discounts with customers on social media channels. Happy customers will be delighted to share these discounts with their friends which mean more sales.
These are only some of the amazing benefits of social media. There are many other benefits including lead generation, networking, recruitment and research among others.
Social media marketing can help a business maintain growth irrespective of their size.