Address These Top Four Viral Marketing Techniques First
To be on top of your marketing game these days, you have to be the authority in your industry online, from the search engines all the way to social media.
Naturally, this provides you for a wealth of opportunities when it comes to viral marketing techniques.
Part of the best laid marketing plan involves knowing what is trending and what your industry is doing, and the other half is being a leader when it comes to marketing innovation. Viral marketing ideas and strategies can trigger more traffic and eventual additional revenue for your online venture.
Whether images or videos, people want something to look at and not just read. Content is very important because it sets the pace for everything, as it is shared across social media platforms and helps you climb your way up the search engine rankings.
Content visualization is all about grabbing at customers whose attention span is very short. They like content made simpler, more visually appealing. And, video marketing is absolutely kind of the content world at the moment.
When you approach video marketing, you have so many options, from video sales letters all the way up to full scale productions and advertisements. It’s important to be capitalizing on trending viral video subjects and techniques pertaining to your industry, and innovation cannot be stressed enough. Get risky with your videos, shake things up and dish out that video that people must watch.
The top businesses in each niche command the various social media outlets in order to not only get to the top but remain at the top. A strong social media presence is vital for a business. There are apps and shortcuts that can help you manage your social media accounts, or you can hire someone to help you build them.
Social sharing sites allow you to essentially trade in terms of social growth. You register your social media accounts, and you can trade off with people for Twitter followers, Facebook likes and the works. Additionally, Facebook has its own marketing campaign that you want to use effectively.
Facebook marketing is king of social media if done right. Some businesses don’t have the best experience with these campaigns, but you will if you learn the ins and outs of setting things up, as there are a ton of advanced options helping you to narrow down a more targeted audience.
Researched Written Content
There is a growing trend that pairs products with authority articles or “researched” content that is new, interesting, informative and useful to readers. While this type of content needs to still be written for the average reader, it is of the best value to the reader. If you don’t want to take the time to write this type of content, the trend points to outsourcing researched content to professional writers who work great with ideation surrounding keywords.
Spice Up Products/Services
Not everyone is selling brand new sports cars or gourmet cookies. Face it, while you’re passionate about your business, customers need to be engaged when it comes to taking a look at your products and services, which leaves no room for boring. If your company sells a product that can seem boring to the public, make it interesting and find innovative ways to expand its use and appeal to the public eye.
For example, you’ve seen what all the insurance companies have done. Car insurance can be a rather boring subject, unless you’re looking to save money. That has subsequently been a part of the marketing campaigns for many insurance companies. However, they must stand on their own as well, with branding, talking inanimate objects and their own targeted group of customers based on demographics.
To recap, viral marketing techniques are always changing as they have everything to do with trends. Why do you think the insurance companies follow the trend of saving money, yet consistently try to be innovative with their branding methods?
And for one more helpful hint: If you’re not going viral, then you’re not firing on all cylinders when it comes to your marketing plan, as viral marketing techniques stem for a cohesive marketing plan overall with a focus on teamwork.