As time passed, Google has made significant changes in what is required to achieve top rankings on the web. Search engine optimization used to be limited to providing unique content that would allow you to reach the highest levels of the search engine rankings for profitable keywords.
Today, it is necessary to use many different search engine optimization strategies, along with social media techniques, to beat the competition to the top of the search engine listings. Here is how you can benefit from social media and SEO when it comes to ranking high in the search engines.
How Search Engine Optimization Works
There are two basic strategies that are used when you are doing search engine optimization, each of which is divided into subcategories. The first strategy is to do what is called on-site optimization. This includes providing unique content on every webpage, linking webpages together, adding outbound links to relevant content, and including images and embedding videos onto each page that you publish. Off-site optimization is the second strategy which includes acquiring links from many different locations on the web from different IP addresses. This can include, but is not limited to, article directories, blogs, and a variety of websites that are on different servers each with a separate PR ranking.
Social Media Techniques To Boost Your Rankings
The last part of this equation is to utilize social media to obtain the highest rankings possible. Google values links that originate from the top social media sites including Facebook, Twitter, and many other social media sites. The value of social media is increasing every day, and the more links that you get from social media sites, the higher your rankings will be. You should attempt to get one or two links to each of your pages from social media websites in order to improve upon your search engine optimization efforts.
SEO And Social Media Working Together
Your primary objective is to make sure that your website utilizes all of the aforementioned strategies for off-site and on-site SEO, and simultaneously obtain links from social media sites to all of your pages including your main URL. It is important to gather all of these links over a long period of time, making it look as natural as possible. The only way that you can look credible in the proverbial eyes of the Google algorithms and updates is to not look machine generated. By posting content gradually, and gaining links on a slow and irregular basis, you will be able to bypass all of the penalties that may occur by triggering the patterns that the Google updates are looking for, effectively going under the radar and helping your website to achieve the highest rankings possible.
By using all of these strategies, including the combination of social media and SEO, you’ll start to notice a definite change in your search engine positioning for every page on your website. These two must work together on a gradual basis, helping you to move up the search engine rankings by not following any type of pattern, emulating the natural growth of a website over time in order to achieve the best search engine rankings possible.