Make no mistake about it, if you want to make money online as an affiliate marketer or as a product producer, the name of the game is the same across the board. It’s all about conversions. The sooner you can wrap your mind around conversions, the sooner you will make money. That’s how important this concept is.
Unfortunately, a lot of online marketers especially people who are just starting out think that affiliate marketing and making money online is all about driving up traffic. They think it’s all about getting a huge amount of traffic to go to a page. In their minds, the more traffic, the better.
The problem with this thinking is that it overlooks one very important fact: traffic that doesn’t convert is not going to put extra dollars in your bank account. If anything, it’s going to take money out of your bank account. Make no mistake about it, there is no such thing as free traffic. Sure you might not be paying money upfront for SEO-driven search engine traffic or social media traffic based on content you produce.
However, you are spending money in the form of time. As the old saying goes, “Time is money.” For every second you invest in driving traffic you are spending money. Do not have any illusions about this central fact. Sadly, if your whole focus is to just drum up a huge amount of traffic to a particular page and you’re completely clueless about conversions you’re just wasting your time. In short, you’re just wasting money.
Conversion rates make or break your business
You have to keep a laser-focus on conversion rate. The higher you can convert your traffic, the more money you make. The more money you make, the longer you’ll stay in business. The longer you stay in business, the higher the likelihood you will generate a profit. Do you see how all this works together? Sadly, too many marketers believe that marketing is defined primarily by your ability to drum up traffic.
Now don’t get me wrong traffic generation is a big part of the picture, but it’s not the only part. There is such a way as you play the game where you get a huge amount of traffic, but you make very little money. Case in point? Porn sites. The typical run-of-the-mill porn site generates a huge amount of traffic, but I’m telling you right now a tiny portion of all the porn sites out there make real money. Most of them are barely scraping by. In fact a lot of them are not making money at all. They’re losing money.
So don’t for a moment believe that just because you got a huge amount of traffic it automatically makes all your money problems go away. You have to make sure that you can convert a healthy fraction of that massive volume of traffic into cold, hard cash otherwise you are setting yourself up to lose.
If I were to summarize making money online I would summarize this into this one sentence: it’s all about your ability to turn traffic into cash. That’s it. That’s all there is to it. There’s no need to overthink. There’s no need to overcomplicate things. It’s all about conversion. The sooner you get this central fact, the sooner you will make money.
Most marketers use an ad hoc conversion optimization system
Now that I’ve gotten you to think about the importance of conversion the next step is, of course, to think about how to optimize your conversion rates. Sadly, most marketers who do understand the importance of conversions make a half-assed attempt at optimizing their conversion rates. They do it in an ad-hoc fashion. In other words, they do it by accident. It’s all about trial and error. They make some changes here and there and then hope for the best. I’m telling you right now, just as the whole “publish and prey” system doesn’t work as far as content generation is concerned, the whole “tweak and hope for the best” approach doesn’t work either when it comes to conversion.
You have to have a system. You have to be systematic and methodical; otherwise you are running the very real chance that your conversion will miss the mark. At best you’re settling for cents on the dollar as far as the amount of money you could be making. At worst, you are losing money.
Ad hoc systems waste time, effort and money
If it isn’t already abundantly clear, let me spell it out: ad hoc systems waste your time, effort and money. You really have no business using a trial and error system. This is no system at all. You can’t just look at problems as they appear. You can’t just aim to resolve issues as they show up. You have to anticipate them. You have to plan ahead. You have to have an advanced framework so you would be able to convert your traffic on a predictable level.
The name of the game really is predictability because the more predictable your conversion rate is, the more efficient your allocation of system resources would be. Maybe you would be able to spend more money on traffic that converts. Maybe you would be able to spend more money on adding more content to your website. It’s all about efficiency.
Unfortunately, if there is no element of predictability there, you are stuck with the situation most online marketers are stuck with. Most of them have to deal with a feast or famine system. This is no way to run a business. You can’t run a business where you’re making thousands of dollars in one month and losing thousands of dollars the second month. Your business will quickly run into the ground if you do things that way. Thankfully, there is a better way. There is a way to play the conversion rate optimization game in a systematic and methodical basis.
Break up your landing pages into elements
When you look at the typical landing page you would see that there’s actually many different elements there. There’s the header, there’s the obvious text inside the page, there are also pictures. Also there’s the call to action where you call the viewer to do something. These are different elements. You need to look at your landing pages from an elemental perspective. It’s really important to do this because when you break things down into elements you can then experiment with each item in the elemental blocks. The more experiments you run, the higher the likelihood you will achieve success.
Fine tune, tweak and experiment with elements
What is the best way to experiment with elements? The best way is to simply zero in on one particular element and make different variations. Next, you run your traffic through that landing page and pay attention to your statistics. Do you see a significant improvement? Which variation produced the most improvement? You then take that variation and make several variations based on that change. Again, focus only on one element.
Run your traffic again and take a look at your statistics. Did you see an upward improvement? If you’re able to see an improvement you then repeat the process. You keep repeating the process until your conversion reaches a maximum limit with that particular element. The next step is to move on to the next element. You go through the same process of making variations, tweaking elements and seeing if there’s an improvement.
System and order instead of chaos and guessing
As you can probably tell from the very simple, elemental-based conversion rate optimization approach I outlined above you get a lot of predictability. At the very least you won’t feel that you’re just taking random shots in the dark and crossing your fingers hoping to get lucky. Instead you have a clear idea as to what you’re changing and the results that you’re looking for. This brings a lot of predictability and peace of mind to the conversion rate process.
By simply following this elemental approach you increase the likelihood that you will make a lot more money than you’re making now.