You would think that professionals in the marketing game would know how things are and would do really well. Unfortunately, a lot of people who claim to be a media marketing experts are nothing but charlatans. They play the old entire game of fake it until you make it. Unfortunately, they also end up fooling a lot of legitimate businesses into parting with their hard earn dollars, only to be confronted with mediocre or outright disappointing results. What gives?
Well, the reason why mostly these media agencies are having a tough time with social media marketing is because they are faced with certain factors that most normal marketers don’t face. They’re operating with a set of factors that people who simply own their online properties who are in charge of operating online property don’t contend with.
Don’t get me wrong, the objectives are pretty much the same but the level of pressure is different. Why? When you hire a digital media agency, you are paying that company for results. You’re expecting certain things to happen.
On the other hand, if you yourself will try your hand at social media marketing, the expectations would be different. You’re a complete newbie, so you’re expecting yourself to scale up with time. Also you are hiring somebody to take care of this for you, your expectations will also be different because that person is not a specialist or that person doesn’t have enough resources or the infrastructure to work optimally.
However, if you are hiring a digital media agency, your expectations would be much larger.
These are the types of pressures weighing down in digital media agencies and these why a lot of them are having a tough time making in road with social media marketing. Here are just some of the concrete forms that this pressure takes:
Most are under pressure to produce fast traffic
You have to remember that the media agency industries are in a very competitive industry. These companies are always trying out gun and won up each other as far as results are concern. Not surprisingly, a lot of people get carried away and they end up making promises that they simply can’t deliver on.
This really is too bad because this leads to a lot of media agencies customers coming up with all sorts of unrealistic expectations. They get the idea in their heads that traffic is just something that you can generate quickly from social media site. Not surprisingly, a lot of media agencies are in tremendous amount of pressure to produce traffic quickly.
A lot of them fail because either they don’t have the skill set or they aren’t given enough time. This is really bad news because a lot of these media agencies resort to shortcuts like generating fake traffic. That’s the last thing that you would want if you are a customer of this media agencies.
They don’t take the time to establish niche credibility
Since there’s a tremendous amount of pressure effort to produce quick results, a lot of media agencies simply rush through things. They just share content over and over again. And they don’t really pay attention to establish credibility. They’re just focus on the clock on the wall and the possibility of their account getting canceled. Not surprisingly, they try to take shortcuts by not doing things the right way.
If you want to succeed with social media marketing, you have to establish a laser focus in niche credibility otherwise; things are not going to work out. Unfortunately, this is the first factor that often gets flushed down the toilet when media agencies are under a tremendous amount of pressure to produce results quickly.
They don’t develop niche credible personas
In fact, media agencies can be so rushed into producing traffic that they dispense with the very important and necessary step of developing niche credible personas. You have to remember that people are always paying attention to your persona. Your persona impacts the brand that you are creating on social media networks.
If the people see a break between your persona and the brand that you are championing, what do you think they’ll do? That’s right. They’ll get confused. And sadly, confused consumers end up using a default strategy. That default strategy, they don’t act on the brand. All that time and effort that your digital media agency expended in building up your brand effectively been wasted.
They don’t develop niche credible personas
In addition to failing to establish niche credibility, many media agencies don’t focus on niche credible personas. They think that they’re in sudden rush to save time and money that they just put on generic personas. Again, this is a serious problem because everything you do online impacts your brand. We’re talking about anything and everything. From your fonts to how you ask questions. The avatars that you use, as well as the graphical cues that you send out. Everything is interrelated. Everything is connected to whether your brand will succeed or fails.
Simply dropping the ball on niche credible personas go a long way in your media agency in producing a weak brand on social media platforms.