Business owners that are not tapping into the potential that Facebook marketing offers are leaving money on the table. Facebook is easily one of the best marketing tools out there for small, medium and even, large business owners. The reason is simple. It is where everyone is. Facebook is currently ranked as the second most visited website in the world.
Millions and millions of Facebook users (consumers) are actively using Facebook to engage with their friends, their favorite businesses and their favorite celebrities. To choose not to market on Facebook is like choosing not to stay in business. Below we will discuss some of the best Facebook marketing tips that you can apply to your business today.
Best Facebook Marketing Tips:
1. Give People a Reason To Become Your Fan.
By getting a person to click “like” or become a “fan” of your business, you are essentially getting them as a promoter of your business and someone that you can readily market to for very cheap. Therefore, you can probably see how valuable it is to get someone to be a fan of your business. Because of this, you should always do something to entice people to become active fans of your business. One of the ways in which you can achieve this is by offering the person a gift, free trial or a discount on your business/service/product. By doing this, you will ultimately convert more visitors into active followers and fans of your business.
2. Stay On Topic.
People that “like” your business on Facebook generally do so because they are interested in your brand, industry or relevant information related to it. Because of this, it is always best to post information, products and services about things related to your industry or niche. The easiest way to lose followers is to start marketing or posting about things that your fans have no feelings towards or don’t care about. Only post and repost interesting content about your niche. Do not give a reason for fans to unfollow your business.
3. Ask Questions.
The key to building a loyal fan base is to engage with them. Ask your fans critical questions that will get their minds flowing and more interested in your business. For instance, if you are working on a new product, ask your fans what they would like to see in it. Not only will this be good market research, but it will also make your fans feel more connected and more personable to your brand/business.
4. Measure Your Efforts.
The number one reason people fail in their Facebook marketing is because they do not measure their campaigns and/or results. Because of this, they have no idea why something succeeded and why something didn’t. They do not know where their new fans are coming from and they do not know that they are losing fans. Always keep accurate records and analytics of your Facebook marketing strategies to see what is working and what isn’t. This can save you time and money.
Use these tips to get the biggest return on your investment and to gain new customers for your business. By using Facebook effectively, you can gain a huge following without spending a lot of money.