Make no mistake about it. Facebook groups are very powerful marketing platforms. In fact, they are so powerful that a huge army of global marketers completely abuse Facebook groups. They look at it as some sort of online bonanza and free for all that yields tremendous return on investment.
I am sorry to break this to those people, but if they look at Facebook groups as simply a wide open invitation to spam, they are simply wasting their time. Just like with any kind of online communications, targeting is crucial for success.
If you are interested in tapping the tremendous amount of marketing power Facebook groups bring to the table, make sure you are aware of the following marketing pitfalls.
Too many marketers end up wasting their time because they ignore the following pitfalls.
The essence of online marketing is to get the right eyeballs in front of the right message at the right time. You have to nail all three elements or else you are not going to get a sale. The bottom line is you need to build trust. Relevance is the foundation of trust.
Unfortunately, if you target the wrong groups, the trust will not be there. In fact, you will not have an opportunity to build trust because you are simply trying to attract an audience that is not interested in what you have to offer.
Part of this is due to the fact that most people who try to market to groups through weak targeting have an undefined purpose. They have a very murky idea of what niche their product is in. They also have an unclear idea as to the actual niche of the groups that they are marketing.
This leads to a spam-like numbers game approach to groups marketing. I do not think you need me to explain to you that such a shotgun marketing approaches rarely work.
If you are going to be promoting on Facebook using a Facebook fan page, at least go to the time and bother of creating branded covers, avatars and branded description. Otherwise, you are simply wasting your time. Why?
Your Facebook fan page looks generic. People are looking for niche brands they can trust. You have to remember that as long as you find the right groups, you can rest assure that those people are looking for solutions. They are looking to buy from you, but you need to give them reasons to do so.
Being too lazy to come up with branded covers, avatars and descriptions will only disqualify you. Make it easier on yourself and take the extra time and effort to go the extra mile and come up with a truly branded presence on Facebook.
On Facebook you are judged primarily based on the content that you share. Your content shares will tell people, in no uncertain terms, whether you know what you are talking about. Unfortunately, too many Facebook group marketers think that as long as they send any kind of content, they are in the game. This is absolutely wrong.
Your content has to be relevant and it has to speak powerfully. You are not going to do yourself any favors if the content you share has nothing to do with the niche specialties of the groups that you are sharing this content on. Also if you share so much content, people will think that your stuff is worthless. Why? You share so much. Frequency often dilutes quality.
It is extremely important to make sure that your shares are relevant and infrequent enough that people would stand up and pay attention. This increases the likelihood that your content would go viral in the niches that you cover.
It really would be a tragedy when you develop a skill set that enables you to milk hundreds of thousands of hits on Facebook and you just piss it away. Unfortunately, this is what most marketers do because they do not use their Facebook fan pages to build a mailing list. Worst, when people go to their Facebook fan page, there are no links to other content and there is no link to a home website or home blog.
You just wasted all that time, effort and energy pumping all this traffic from Facebook groups to your Facebook fan page. It is as if you get the horse to the water, but failed to tell it to drink. Talk about a waste of time.
If you want to make more dollars using Facebook group marketing, you need to be clear as to the weaknesses outlined above and make sure you do not commit them.