One of the most common marketing techniques on Facebook is to build up your number of followers by buying Facebook fan page likes. You would buy Facebook likes from providers based in countries like the Philippines, India and Pakistan. These likes are very cheap. In most cases, these likes are actually created by software. These are not flesh and blood human beings.
Anyway, the whole idea behind buying fake Facebook likes is that it boosts the perceived demand and popularity of your Facebook fan page. You have to remember that people are social animals. We often make decisions based on how many other people are making the same choice.
Have you ever seen a crowd of people that are looking up in the sky? Chances are if you see that situation, you would look up as well. This is called social proof. Social proof is one of the most powerful ways to get people to do what you want them to do. Fake Facebook likes are very powerful way of mimicking real social proof.
The problem is it has a downside. The downside is that your fake popularity can actually work against you. Here is how.
The Problems With Fake Popularity
Mark Zuckerberg and the Facebook crew are not idiots. They became billionaires because they know what they are doing. Facebook’s algorithm is set up so that it sends your updates to only a percentage of your fans. Any updates you make on your fan page would be sent to your fans, but only a percentage of them will get the update. If enough of those fans click the like button, then more of your fans would see it.
Eventually, if the number of fans drops below a certain percentage, then your updates will no longer be shared with your fan base. This is crucial because if there is no positive response as measured by likes on your updates, your update would be buried. It will not appear on people’s timelines.
So how does this impact fake Facebook fans? It is very simple. If you have too many fake fans, the percentage of real likes you get will be very low. How can your fake fans like you when they are driven by software? This leads to the high probability that your stuff will be buried.
The solution is simple. At first, to build up your fan page, use fake fan numbers to stimulate real fans to join. Put simply, you are just using that artificially inflated Facebook fan number to get flesh and blood human beings to find you credible. Again, it is all about social proof.
Once you reach a certain level of real fans, you need to automate kicking out or deleting fake fans from your fan page. This should not harm you because if the amount of real fans continues to grow, regardless of how many fake fans you purge, your Facebook fan page will still continue to grow in popularity.
Once you have reached a high enough level of real fans, start sending out real updates. This way, you do not suffer from the fake like dilemma outlined above. You have a high chance of real people clicking the like button and this widens the reach of your fan page’s updates.