Using Facebook to boost your online visibility is a great idea for any company, but only if they approach it the right way. There are many companies who attempt to create a more positive image using this social media site, yet they end up doing the opposite. If you are a business owner and you need some guidance when it comes to Facebook best practices, this is for you.
Choose A Solid Cover Photo
Whether you believe it or not, it is vitally important for you to include a cover photo on the Facebook page of your business. Since that is the largest image on your timeline and it is one of the first things people tend to notice when visiting a page, you have to do everything you can to make it count.
Choose a high-quality image that is relevant to your business. For example, if you are the owner of a diner, you should select a photo of one of the specialties in the restaurant. This will intrigue people and tempt them into doing business with you.
Take Advantage Of Similar Page Suggestions
There is a feature on Facebook that allows your business to be shown in a small box on the page of others as long as you are in the same niche. You have to allow this feature, so make sure that you give permission. There is always a chance that someone will go to a page and find nothing that interests them. Seeing your page in the suggestions area will increase the chances of people visiting who may not have arrived at your page otherwise.
Post On The Weekends
The average person works during the week, so they may not get the opportunity to engage with you on Facebook as much as they would like. Try logging in on the weekends and sending out a few posts to keep people interested. If there is a chance that you will not be able to take the time to post, it is a good idea to use the scheduling function., which ensures posts go out regularly, even when you are busy.
Allow Your Audience To Contact You Privately
Sometimes businesses rely on post replies to connect with their audience, but they will not allow messages to be sent to them directly. This is a mistake since everyone out there is not comfortable reaching out when the entire world is watching. It is your choice whether or not you want to allow private messages, but you will be making a huge mistake if you refuse them.
Add Facebook Like Buttons To Your Site
You may have previously thought that the only way to get likes is to have people visit your Facebook page directly, but this is not the case at all. Placing Like buttons on your website will allow people who have no interest in visiting Facebook at the moment to express appreciation for your business. As an added bonus, search engine crawlers love sites that have enabled social media sharing buttons.
As long as you use these Facebook best practices to get the most out of your page, you will do well. There are many businesses that went from virtual nobodies to Internet superstars by following this advice.