YouTube contributed enormously to the relevance of the internet and greatly helps the medium serve as an effective means of disseminating news and entertainment content.
Today, a very motivated “average person” has the ability to become famous in the eyes of millions upon millions of people just by creating a successful YouTube channel.
Simply shooting a video with a cell phone camera and uploading the video is all it takes to get a message out. Fame could very well follow.
YouTube does benefit from being owned by Google. Google, however, did not create the concept of YouTube’s online video file sharing community. The beginnings of the website/company were rather humble.
We have to turn the clock back a few years to these early days to discover what eventually led to the YouTube revolution. Really, the history of YouTube is incredibly interesting.
The Early Entrepreneur and Venture Capital Years
From the late 1990’s to the early 2000’s, the internet was known mostly for text and photos. Audio and video capabilities were limited, but advancements in technology helped expand the original concept of “The Internet 1.0” into the highly evolved version we see today. Three one-time PayPal employees contributed to these great innovations.
Steve Chen, Jawed Karim, and Chad Hurley moved on from their PayPal days and founded YouTube. The domain, YouTube.com was founded on February 14, 2005. The actual site did not launch for a number of months as carefully planning went into the development of the concept. The original concept is pretty much what we see today. The site was an attempt to create a video-sharing realm in which users could upload and view videos. Capabilities allowing users and visitors to embed and share videos (allowing them to go viral) were also weaved into the plan in a bit of forward thinking.
All of this did cost a lot of money. Even though the original office that reflected YouTube headquarters was a garage, a lot of capital was needed to make the project work. To procure the funds necessary, the three men sought venture capital.
In late 2005, $3.5 million was funneled to YouTube from the Sequoia Capital. The firm must have been pleased with what it saw from the initial investment as Sequoia, along with Artis Capital Management, infused the company with another $8 million. This occurred in the spring of 2006..
It would be difficult for any venture capital firm not to think YouTube was primed to become enormously successful. The website experienced an amazing amount of growth almost right from its early inception. The “inception” all began with the uploading of a video featuring co-founder Karim taking a trip to the San Diego Zoo. That video was the first in a series of millions of videos people would upload to the site.
Google Makes Its Move
Whether or not the co-founders wanted to keep running the show or they always had “sale” in mind for an exit strategy is always going to be up for debate and conjecture. We do know that YouTube was sold to Google as the search engine giant always has its eyes on hot online properties. YouTube was definitely hot in 2006. In fact, YouTube was the fastest growing and most successful of all websites for the year. Such massive activity certainly was going to capture the attention of executives at Google.
Google went through with the purchase of YouTube in early October of 2006. The amount of money spent to procure ownership was (and is) staggering – $1.65 billion in stock was purchased. All three founders and the two venture capital firms ended up making huge profits from the deal.
With the backing of the corporate giant Google, YouTube was able to continue its growth and fend off a number of challenges from lesser competitors. More than just a video-sharing website, YouTube has become a cultural and media phenomenon. Look for the site to be around for, well, probably forever.
YouTube’s Global Community, Future, and Advertising Methods
YouTube is not shy about the popularity it has amassed. According to YouTube’s own press releases, there are over 1 billion users of the service. Hundreds of millions of hours of content are available for viewing and people most definitely view the content. Each and every minute, 300 hours of new video is added and billions upon billions of minutes are viewed throughout the year.
The future of YouTube looks extremely bright because the fortunes of cable television are probably going to crash. People are watching programming on the internet and doing so in increasingly growing numbers. Original programming is being produced on a subscriber basis and it is only a small amount of time before advertising-based streaming services similar to basic cable emerge. YouTube already generates billions of dollars in advertising revenue content. The notion that a major studio would produce big-budget original content and upload it on YouTube is hardly an unworkable plan.
At the present time, YouTube employs a very simple advertising strategy. Ads appear prior to the start of a video. Some of these commercials run 15 full seconds and have to be viewed in their entirety. Other videos allow users to skip them after having viewed five seconds. Also, adds may appear in the video itself although an “x” can be used to close out the banner ads.
The most popular of all videos have likely generated a massive amount of revenues. The sheer numbers on the top five videos are incredible.
5 Most Watched Videos on Youtube …
For those curious about which videos are the supremely most successful, check out the following five:
1.) “Gangnam Style” by Psy – (2,393,849,530+ views at https://www.youtube.com/watch?v=9bZkp7q19f0)
2.) “Baby” by Justin Bieber featuring Ludacris (1,200,126,228+ views at https://www.youtube.com/watch?v=kffacxfA7G4)
3.) “Blank Space” by Taylor Swift (1,088,464,373+ views at https://www.youtube.com/watch?v=e-ORhEE9VVg)
4.)”Dark Horse” by Katy Perry (1,064,234,714+ views at https://www.youtube.com/watch?v=0KSOMA3QBU0)
5.)”Roar” by Katy Perry (1,026,425,030+ views at https://www.youtube.com/watch?v=CevxZvSJLk8)
As you can see, the top viewed videos are all music videos. This does not mean non-music videos are doomed to disinterest. Videos on all manner of different topics draw in millions of views.
Perhaps the success of all these video proves inspiring enough to launch a channel.
Doing so is fairly easy.
Creating a YouTube Account
Creating a YouTube account and, subsequently, a channel, is not difficult at all. Simply following a few basic directions allows anyone interested in having an account to create one within a few minutes. The step is, of course, going to YouTube’s homepage. Once there, click on the “Menu” and bring the mouse arrow near “Sign In”. Right next to “Sign In” is the “Accounts” tab.
Once you engage the “Accounts” tab, you will create a “Google Account”. You cannot create a YouTube account by itself. Instead, you create a Google account (again, Google is the parent company of YouTube) and you can then access YouTube, Google+, Google Drive, or any other Google property you wish. If you only desire to use YouTube, that is perfectly fine.
Uploading video files onto YouTube is fairly simple, too. Simply select video files on your computer or other drive and after clicking the “Upload” button. Some may wonder why they should produce any videos for YouTube anyway. For those who are in business, a YouTube channel could prove enormously helpful from a promotional perspective.
YouTube Channels for Business
The main reason a YouTube channel is helpful to a small business is short promotional videos integrate extremely well into an online marketing strategy. By producing entertaining and interesting videos about a business, service, or product, potential customers are able to see strong and compelling visual images. YouTube won’t charge anyone for hosting the videos and this makes using the medium for promotional purposes extremely cost-effective.
A huge audience could be reached through a series of YouTube videos. Anyone looking for a unique promotional strategy should check out what YouTube might make possible.