If you want your content to generate a lot of results, you need to make sure that it’s formatted properly. Put in the simplest terms possible, you have to present your content in such a way that it appeals to a wide range of people.
People would not be intimidated with your content. People would easily find your content accessible and friendly. The more people are engage on a positive level with your content, the higher the likelihood that they would interact with your content. They would click on your your ads. They would share your content or they would even blog about your content. It’s all about where you take them as far as emotionally spaces are concern.
Unfortunately, a lot of marketers are completely clueless regarding this. They just use standard and generic word press themes. They just publish in a very common and predictable way. Not surprisingly, there results fall flat. Whatever positive results that they may enjoy are due primarily to their extra expenditure of capital on their business.
You don’t have to spend too much money on your content. In fact, if you format it properly and if you engage with the right eyeballs, your content can take a life of its own. You can engineer success into your content. Here are just some formatting tips that will enable you to get a competitive advantage:
Lots of white space
You have to understand the people who simply do not have time to consume content. In fact, the average length of time that people take to consume online content is shrinking year after year. Given the fact that there huge numbers of mobile devices that people use to consume content on the go, this length of content consumption is sure to go even lower.
People are in a hurry. People’s attentions are fragmented. This is why you need to format your content in such a way that your content is easy to cut up and easy to digest. This involves a lot of white space. If you are just going to present content in one intimidating block of text, you are sure to drive away a lot of your potential readers.
Pictures are never emotionally neutral. All pictures have emotional messages. Use this to your advantage by using pictures as graphical headers that the very least these pictures will set the emotional tone of the content that you are presenting at the very least, it will set the emotional direction of the content.
You have to remember that pictures can be used as cues and if you cue up a piece of content properly, more people will dwell on the content and consume it fully. When people consume your content fully, the changes that content being shared increase tremendously.
One sentence paragraphs
The general rule is you should never split up one complete idea into more than paragraph. However, if you write a certain way, you can condense a multi-sentence idea into one sentence.
In such a situation, it’s okay to create one sentence paragraphs. I can’t even begin to tell you how powerful one sentence paragraphs are. You have to remember that people are in a hurry. Also, people are always asking themselves what is the point of this article.
When you give them one sentence paragraphs, you quickly summarize a certain portion of the article and this can lead to a much better retention and a much better comprehension. Use as many one sentence paragraphs as you can.
Even if you get the formatting portion of a proper text presentation down, you might still be leaving a lot of money on the table. You have to remember that people are emotional creatures. As much as we talk a good game about our logic and reasoning abilities, the bottom line is we are often emotional. We often make decision based purely on emotions and then later back cracking trying to cope up with reasonable sounding explanation for why we decided the way we decided.
Never underestimate the power of emotion. This is why you need to put in as many emotional triggers as you can content as possible. Try to strain a reader along. Try to use emotional triggers to drag the reader’s eyeballs as far down the page as possible.
Fonts that prompt further reading
There are certain font sizes and font types that prompt the reader to read more pages on your blog. You have to remember that if you want to convert that reader into either a mailing list member or if you want that person to click on an ad so that you can make a commission, you need to get that person to stay on your pages. You can’t do this if you just allow yourself one bite at the apple with one page.
If you’re using one page, make sure you use many different fonts that push them to different parts of their websites or push them to take action. The longer you can get them to stay on your page, the higher the likelihood that you will make more money of that reader.