Imagine a world without Facebook. Boring, right? But as I came to realize, Facebook isn’t a global phenomenon as many would like to think. In China, they have their very own Facebook that is being enjoyed by over half a billion Chinese. In fact, as at 2009 statistics revealed that Qzone (http://qzone.qq.com – China’s number one social media network) had slightly over 200,000,000 active subscribers.
That was recorded at a time when Facebook was only bragging of about 170,000,000 active users. Well, let us not forget that Facebook is the biggest social network that the rest of the world has ever witnessed. So, how comes China has refused come aboard this great ship? It wasn’t always like that obviously. The Chinese people had their fun with Facebook before the year 2009 when they banned its use in China in favor of local social media platforms.
Local entrepreneurs saw this as an opportunity to establish their own social media platforms. The company that benefited the most from the ban was Tencent. Before the ban, Tencent was still a major player in the telecom industry especially in the field of mobile value-added services and online advertising. The corporation created Qzone in the year 2005 to be an addition to the social offers that the company’s customers previously enjoyed.
The latest reports claim that Qzone currently boasts of slightly more than 563 million users compared to Facebook’s 840 million users. The high number of their subscribers reveals just how desperately the Chinese people needed a social media platform; and a locally owned one for that matter. When compared to other social media platforms in China, Qzone provides its users with a variety of possibilities.
This is the case especially where personalization is desirable.
Despite the high number of Qzone’s subscribers that are passive, the platform’s mother company (Tencent) has managed to reap big in returns as most of the services offered in Qzone are paid services.
Think of all the features of a social media platform that you enjoy; blogging using words, sharing images and videos, sharing ideas and experiences, accessing amazing quotes, updating relationship updates and everything relevant in your life.
Qzone.qq.com accords you the opportunity to do all the things mentioned above with only one condition; you have to pay for each of the services and it isn’t that cheap either. That is probably why the average Chinese individual has opted to use other local social media platforms like Renren and Sina Corp. These two companies offer pretty much the same services that are offered by the giant platform Qzone. But this affordability also comes at the cost of quality. The quality of the features and services are way inferior to that provided by Qzone.
Lastly, since its inception in 2005 and notably in the year 2009 when the major competitor was barred from providing its services in the country, Qzone has experienced an upward growth curve with the investors reaping huge profits. Compared to other platforms such as Google Plus and Windows Live, Qzone has set the limit so high that other platforms will crumble before they attain such great feats.