There are many direct sales businesses that use Facebook to increase profits. While this can be an extremely useful tool, it is important that you use the site the right way in order to maximize your benefit.
If you are looking to get into direct sales on Facebook, you should probably read this first.
DO set up a business page
There are many people who try to use their personal profiles to help them with direct sales on Facebook. This is a mistake and should be avoided. Since your friends may get tired of being inundated with business information, there is a strong likelihood that some of your posts may be marked as spam. Creating a business page will help you avoid this fate.
DON’T spam the pages of other businesses
Many people who are in the same niche communicate on Facebook in an effort to consolidate ideas and increase sales for everyone involved. While there is nothing wrong with that, it is not a good idea to throw links all over the wall of the people you are communicating with. In addition to the person ceasing contact with you, there is also a chance that Facebook will ban you.
DO talk with people instead of at them
You would be surprised at the number of business owners who don’t make an effort to connect with their intended audience. They use their Facebook pages to share information on their business, yet they don’t take the time to interact with the public. Even though your goal is to increase sales, this does not mean that you should blatantly act as if this is more important than people. All this does is alienate people and they will seek solace with another business.
DON’T try to friend people that you do not know
When it comes to direct sales, it is your job to appeal to the public so much that they come looking for you. Friending owners of similar businesses is okay, but try sending a private message so they know who you are and what your intent is.
If you are reported for friending multiple people who are unknown to you, it increases your chances of being booted from Facebook.
DO advertise in Facebook groups when it is allowed
There are several networking groups on Facebook which allow members to post advertising links at designated times. Take advantage of the opportunity as often as possible. Make sure that the groups you are advertising with are in your niche since this will make it more likely that the traffic being brought to your business page is targeted.
It is very possible to use Facebook to propel your direct sales business to astronomical heights. It is all about taking the time to go about things the correct way. As long as you take heed and use the information here wisely, you can look forward to having more success from Facebook than you ever thought was possible.