The deceptive thing about the social media success is that you might think that you’re a genius when you get lucky. The good news is that almost anybody trying their hand at social media marketing can get lucky. That’s the good news.
Unfortunately, that is also the bad news. It’s so easy to get conceded and assume that that rush of lucky moves that you made indicates that you are some sorts of social media marketing genius.
You’d be surprise to how many people start on social marketing courses based on short successful period that they had. They won’t tell you that all their efforts after this short time period have led to failure. Of course you can entrust them to say that to you but the cold hard reality is that you cannot rely on short rush of success with social media marketing.
The best way to look at any kind of social media marketing campaign is the long game. Don’t focus on just a short period where everything seems to be going right. Focus on a multi-year approach. Focus on a huge window time frame and you will see whether you have what it takes to actually succeed in social media marketing.
The good news is that the secret to sustainable success is not as hard or as mysterious as you may think. Here are just somethings to mentally chew on:
You have to take the time to do it
Here’s some bad news, if you want to get successful in anything, you have you put in the time.
I know this is something that you want to stay away from. I know this is something that you don’t want to hear but that’s the bottom line. Anything that you want to achieve in some level of success in, whether it’s running five minute mile or losing weight or doing well at your job, you have to stick to it. You have to put in the time. The more time you devote to doing anything, the smarter you get. Why?
You figure out faster ways of doing things. You figure out ways of increasing quality. This takes time. It involves a long process. However, this is time well invested.
You have to be consisted with your content quality
Blogging just to get eyeballs is an art form, seriously. But if that isn’t bad enough, blogging to get conversions is a science. So, you have to be consisted with your content quality otherwise you’re not going to convert people.
There are many bloggers that have no problems dragging tons of people to their website. They employ all sorts of tricks. They pour all sorts of shenanigans and people somehow end up on their website. The problem is that these people are often starving. Why?
They don’t figure out how to convert those people. There reason is that 9 times out of 10 they lost sight of the power of content quality. If you’re going to curate content, you have to make sure that your curation editorial policies are tight. Otherwise, conversion is always going to slip between the cracks. No conversion means no income. That’s the bottom line
You have to engage with followers and fans
As I’ve mention earlier, it’s relatively easy to pull eyeballs of social media networks. You only need to focus on certain controversial topics. You only need to reverse engineer certain types of content. This is not rocket science.
Unfortunately, this is also a one way street to social media obscurity. You have to remember that you’re not the only niche player in town, there are other marketers targeting the same niche you’re focused on. You have to make it clear in no uncertain terms to your would be followers that you are worth following.
You can’t do this when you share the same content as your competitors. You can’t do this when you engage with your followers and fans in a very flat and mechanical way. You have to truly engage with them. This means that you have to ask what they’re thinking about. You also have to communicate to the world at large that you’re paying attention to this people. Because you have to remember that these people are the secret to your success. They’re the ones responsible for whatever success you get with your social media marketing efforts.
You have to reach out to other niche influence leaders
I know that at this point, you might be thinking that you have your hands full. After all becoming an expert or becoming credible in any kind of subject matter takes a lot of work, it takes a lot of time. I get all that.
However, you have to understand that simply aiming for credibility is not going to take you all the way. The millions of anonymous and obscure credible people on the internet, they’re not going anywhere anytime soon. They’re all going to remain struggling for a long time to come.
If you want to break out of that crowd, you need to reach out to influenced leaders; you need to get on their radar so they can lend you some of their credibility. You have to remember that when a highly influential person on social media mentions your name or your website, that mention carries a lot of rate. It might not drive a lot of topic overnight but if they repeat that enough times and this resonates with other influenced leaders. Guess what will happen?
You too will become an influenced leader and eventually, this could translate into cold hard balance in your bank account. That’s the bottom line.