Three Effective Twitter Engagement Techniques You Might Not Be Aware Of
The interesting thing about Twitter when it comes to marketing is that everybody and his dog think that they know how to market on Twitter. If you ask the typical online marketer what their Twitter strategy is, nine times out of ten you get the same answer. The stock answer as far as Twitter marketing is concerned is very simple: follow tons of people and expect a certain percentage to follow you back.
I am sorry to break this to you, but that strategy is no strategy at all. In fact, the proper way to spell that so-called strategy is S-P-A-M. That is right. You are spamming. If that is your marketing strategy on Twitter, there is no difference between you and somebody spamming porn, sex scams and penis pills. It is a joke.
Unfortunately, a lot of would-be Twitter marketers simply fall for this trap. It really is a question of laziness or lack of imagination. If you want to truly get a maximum return on effort on your Twitter campaigns, pay attention to the following techniques.
These are three highly effective Twitter engagement techniques that most people are not aware of. The secret to effective Twitter campaign is engagement. You have to actually get in front of the right eyeballs, so they can spread your message.
It is all about influencing people who have a high level of influence in your niche. It is not about blasting your ad to millions of people and hoping that somebody, somehow, someway would convert. That is not a winning strategy.
Engagement Technique #1: Ask Questions Regarding Specific Content Share
Did you notice that highly influential people on Twitter share lots of content every single day? They do this because it minimizes the effort. They only need to look at highly relevant content and share it with people that follow them. It is pretty straightforward and very simple. They get maximum return on effort doing things this way.
However, a lot of people that try to engage them simply engage them in a very stupid way. These people would tweet back at them and say, “hey, great share” or “good job.” I am sorry to break this to you, but tapping people on the back digitally like that is not going to get you noticed. Why? Everybody and his dog are complimenting that influential person when they tweet content that way.
It is much better if you are the first person, or if you are one of the few people that actually ask real questions about the content that they share. This tells the influential person several things. First, you indeed read the content. Second, you are veritably using your brain. Third, you are in reality concerned enough about that niche to engage them in conversion.
As far as they are concerned, this all works together to really put you on the radar. In their minds, you are probably as credible and authoritative as them because you demonstrated that you genuinely care about the subject matter that they cover. Also, based on your intelligence level of your questions, you probably know a thing or two about their niche. All these factors combine to make them want to get to know you better.
Engagement Technique #2: Critic Influence Leaders’ Shares
Influenced leaders love sharing content, and they tend to be mature. They tend to be adults. If somebody does not like their content share, they can handle it in a very mature way. They are not defensive. They are not insecure or immature.
When you step up and critic them on their share and tell them what is wrong with the content that they sent out, they are sure to pay attention to you. It is very important that you critic them in a positive way. This means that you add value to the share instead of simply bashing it. This also gives you an opportunity to highlight the superiority of whatever alternative content that you are sharing.
If you do this enough times, it actually positions you in the minds of the people that matter on Twitter that you are a possible expert. The more you do this, the higher the likelihood that they will look at you as an expert and start lending you their credibility and authority.
Twitter Engagement Technique #3: Name Drop Among Influence Leaders
It is not enough to get the attention of influence leaders. Eventually, you need to step up. You need to level up your game and start mentioning the names of several influence leaders when you critic other influence leaders, or you ask questions to other influence leaders.
What this does is that it gives you an air of expertise. You are not just some random bum that is talking about some random topics. Instead, you create a psychological context regarding your critic. Psychologically, they link you with other credible influential people in your niche.
This produces an overall effect of this influence leader’s credibility carrying over to you. You need to drop the right names at the right time because you cannot just drop it without any context. You should drop certain names when you mention specific content that they are somehow, someway involved with.
By keeping the three effective Twitter engagement techniques above in mind, you stand to separate yourself from the rest of the herd. There are many Twitter marketers out there, but most of them do not really know how to engage influence leaders. By using these techniques, you would not only stand out from the crowd, but you would also stand out as an authority in your own right.