Pinterest is one of the biggest social media platforms out there. It is a picture-driven social media platform and when people share pictures they can actually drive quite a bit of traffic to the websites these pictures linked to.
Pictures here are called pins and when people create especially-themed collections of pins these can be powerful traffic drivers. If you’re looking for a specific type of traffic, Pinterest can deliver quite a bit of traffic. Best of all it has a fast-growing demographic. It leans mostly towards women.
What’s interesting is this particular social medial platform has a tremendous number of people who are ready, willing and able to buy catalogue-friendly products. By catalogue-friendly products I mean products that you would often see in a catalogue represented by pictures. Those glossy pictures that you see in a typical mail-order catalogue or online site make for perfect Pinterest pins.
This is why a lot of marketers have been making solid money through Pinterest. They only focus on key verticals that have a proven demand on this social media platform for them to earn a reliable income.
While it’s easy to conclude that Pinterest is only a marketing platform for marketers looking to reach women, this is a short-sighted view. You shouldn’t dismiss Pinterest primarily as a female-centered marketing platform. If anything, any kind of product or service that lends itself well to being promoted through pictures can be marketed on Pinterest. Viewed from this perspective, it’s easy to see how Pinterest can put a lot of money on your personal table.
There are tons of products and services out there that are graphics-oriented. These products and services tend to sell well if you promote them with a chart, an infographic, diagram or a set of pictures. There’s a tremendous amount of marketing potential on Pinterest. The best part is that it’s easy to segregate potential Pinterest buyers. Pinterest has features that allow you to easily do this.
What Pinterest marketers normally do
If you’re interested in making money off Pinterest traffic, you only need to pay attention to what existing Pinterest marketers do. First, they look for pin boards that are directly targeted to the niche of whatever product or services they are promoting. For example, if you are going to be promoting dog-training services you only need to go to Pinterest and do searches for pin boards that involve this particular niche. Keep in mind that there are many niches that are so esoteric or so specific that there is no specific Pinterest pin board targeting that niche. Don’t be disappointed if this is the case.
The good news is that, for the most part, all niches have related sub-niches that can be found on Pinterest. If you run a search on Pinterest for your specific sub-niche and can’t find it, you might want to go up the next level of categorization for your sub-niche and see if that is listed on Pinterest. Chances are very high that it is. Once you found pin boards that cater to your direct sub-niche or to a related niche, it’s easy to find people interested in whatever you’re pushing. Why? You only need to look at the followers of these pin boards and follow them.
Pinterest can kind of works the same way as Twitter. When you follow accounts a certain percentage of them will follow you back. This is where things get a little tricky. You don’t want random followers; you don’t want people who just follow you out of obligation. You want people who are actually interested in whatever it is that you are promoting.
The best way to filter people who follow you is to simply put together the proper Pinterest profile. What I mean by this is that your profile cover, your pictures as well as the pins that you collect all have to directly be related to the niche of the products and services that you are promoting. I hope you’re still following me. I hope you are getting the importance of niche-specificity.
Everything that you do on Pinterest communicates your brand. If your brand is confusing or if it’s very hard to figure out the specific niche you’re marketing to, chances are the people who end up following you on Pinterest will be completely clueless. Chances are these people won’t be interested in your pins. It’s really important to make sure that you communicate very clearly to people who maybe thinking of following you what it is that they should expect from you. In other words, they should be clued in as to the kind of content you would be dishing out. This way they can readily assume that if they follow you they would get pins that are very specific regarding a particular niche.
It’s your picture quality, stupid
It’s really important to understand that Pinterest is built around pins. Pins as I’ve mentioned earlier are pictures that are linked to website content. It’s really important to wrap your mind around this because this should clue you in to the importance of picture quality.
If you’re going to be making pins or pictures that are very fuzzy or are very confusing it’s very easy to turn off your followers. Eventually they’ll ask themselves, “Why am I following this person? I’m obviously not getting the kind of value I’m looking for” So it’s really important to pay special attention to the quality of your pins.
I know you’re maybe thinking that pin quality is all about clarity. Well, that’s just one part. Picture quality and technical qualities are important, but picture selection is equally if not more important. In other words, if somebody is following you for dog training you better make sure that all the pins that you produce are all about dog training.
We’re talking about direct correlation. We’re talking about direct relevance. The more specific your pins are, the higher the probability that people will click through your shares and do what you want them to do. It’s all about relevance.
Remember the KLT process
You have to remember that for people to buy from you they must first trust you. However, for them to trust they must first feel that they like whatever it is that you’re doing. For them to get to that point, in turn, they must first feel that you know enough about what you’re talking about.
This seems like a complicated process, but you can work with your Pinterest pins in such a way that you walk people through the KLT process. You get them to click on a pin and you then use the blog post or website to pull them in to other areas of the KLT process. This way you develop a relationship with them.
At the very least, try to get them to sign up for your mailing list so your updates can walk them through the KLT process. Don’t expect that your visitors will convert the first time they visit your website. It rarely happens that way.